Copywriter

MacBook Air product page (2025)

Alongside the lead Copywriter, I helped introduce the MacBook Air with the M4 chip to the world.

Responsibilities:

- Wrote lots of headlines and body copy that brought the story of MacBook Air to life digitally.

- Collaborated with Creative Directors, Designers, Strategists and Product Managers to create a visually engaging page structure

See the full page

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