We completely reinvented the Mac homepage, showcasing all the reasons to consider a Mac and making it easy to decide which one is right for you.

Responsibilities:

- Wrote lots and lots (and lots) of headlines and body copy that brought the story of Mac to life digitally.

- Collaborated with Creative Directors and Designers, and incorporated feedback from Product Managers who’ve worked at Apple longer than I’ve been alive 😱.

Impact:

Drove over 37 million page visits within the first two months of launch

See the full homepage