"This makes me want to buy an iMac" - my Mom

Alongside some of the smartest people I've ever worked with, I helped transform this iconic product into an irresistible digital experience.

Responsibilities:

- Partnered with Product Managers and Creative Strategists to develop the narrative of the product page

- Collaborated with Designers and Art Directors to create a visually engaging page structure

- Crafted headlines and body copy that captured iMac's charm

- Led presentations throughout the project's evolution, from strategy to final delivery

Impact:

Drove over 14 million page visits within the first two months of launch

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